The presence of a back story is strongly evident in so many of the shops on The Tower of Babel, even if the specifics are unclear or unknown. I've no idea what Ives & Sons traded in, but it was clearly a family business now defunct. Or at least no longer trading on this site. Look closely at the sign, and you can see the initials have been replaced, suggesting the firm passed from one generation to the next. I like the clean, crisp typology of the sign. No-nonsense graphics that suggest a business that dealt with something practical and functional. Featured by Alun Graves, Senior Curator, V&A.
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